Last month I started work on some promotional material to advertise for this years Go Rock Festival in Gourock.
I worked with my CSM classmate Maxim Northover on the animated promo.
Check out Max’s work here:
We liked the idea of doing an 80s style rock version of the previous film we worked on together “Parties” and thought this project would be perfect for that. After brainstorming some ideas and agreeing that a mix of 2D and stop motion animation would be fun we decided to revive one of the characters and focused on the wolf.
Alan Barr did the music for the promo, you can check out his stuff here:
When designing the character I had a few rock bands I love in mind such as The Scorpions and Skid Row. Thus Skid was born.
It was then time to get him into an epic 80s shredding pose and onto a poster for the festival. The Background is a simplified view of Dunoon from Gourock, I tried to capture what the town looks like at night.
When it came to the animation I wanted it to look as 80s as possible, so I decide to animate my segments of Skid in bright green 80s neon lights using Adobe Flash.
Overall I think my flash animation, Max’s stop motion animation and Alan’s music worked really well together and I really love how the promo turned out.